The German luxury automaker, Audi, owned by Volkswagen Group, had a sales increase of 12.9% compared to its rival BMW which only had a sales increase of 4.2% and Mercedes Benz, which only had a sales decrease of 3.2%.
The University of Duisburg’s Centre of Automotive Research forecast mighty Mercedes will fall to third place after BMW and Audi, which is owned by Volkswagen, amid surging demand for fancy German cars in China.
Sales of the updated Audi A4 combined with the new Audi allroad jumped 12.8% in September from a year earlier, while the product improvement for the Audi A5 helped boost its sales 25.6% for the month and 10.9% year-to-date. Furthering the U.S. position as a top market globally for Audi S model performance cars, sales of the Audi performance models accounted for 10.4% of the September’s sales mix.
An article published by cpp-luxury.com said
This strongest-ever July performance for AUDI was boosted by a healthy 28 percent increase in unit sales in the United States. In Germany, too, demand for models from the Ingolstadt carmaker were yet again clearly up by 10.7 percent. AUDI achieved especially strong growth in Eastern Europe – unit sales there climbed by 31.4 percent to a deliveries total of around 4,800 last month. The main driver of growth in that region was Russia, where 2,757 Audi models were sold (up 35.6 percent).
For the first 7 months of 2012, BMW sold more units than AUDI (860.327 units compared to 852.900 units) , however, its performance was slower than AUDI’s (7,7% sales increase for BMW, compared to AUDI 12,4% sales increase). Audi expects its 2012 turnover to match its record turnover of 2011 of over 5,3 billion euros and a total of 1,3 million units. In 2013, Audi kicks off production at its new A3 factory in Gyor, Hungary and pledges to invest more than 8 billion euros in its German factories in Ingolstadt and Neckarsulm. Audi’s continued success is attributed to a roll out of very successful models.
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